Web 2.0 tools are defined as "a category of new Internet tools and technologies created around the idea that the people who consume media, access the Internet, and use the Web shouldn't passively absorb what's available... These new tools include, but are by no means limited to, blogs, social networking applications, RSS, social networking tools, and wikis."
(http://www.techsoup.org/toolkits/web2/)
The authors of Text II acknowledge that such tools
will make very little impact on collaborative activity that results from business trips and email exchanges.
would be the only alternative to unsuccessful business meetings and fruitless trips as they help track who does the 'talking' and the 'doing'.
can never be used to improve the social networking in the factory floor, among top and middle management, and between enterprises and consumers.
will certainly avoid all ineffective email messages and old-fashioned managerial meetings that are considered unproductive communication channels.
should be adopted by companies to raise the effectiveness of interaction among co-workers and between company employees and their clients or service providers.
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