The sentence, in Text I, in which the boldfaced expression introduces an idea of addition is 
In Text I, the expression “turn down” in “I couldn’t turn down the great starting salary and a chance to live in New Orleans” (lines 12-14) could be replaced, without change in meaning, by 
In terms of pronominal reference,
The author’s intention in this text is to
The fragment “…to teach everyone how to think outside the box.” (lines 15-16) suggests that company leaders are
In “…only a limited number of people in any company really needs to be innovative.” (lines 34-35), the fragment “really needs to be” transmits the idea of
In the fragments “…this will inspire people to come up with new ideas that will revolutionize the long-term strategic and financial prospects of the company.” (lines 19-22) and “…customers can’t rely on what they’re going to get.” (lines 52-53), “come up with” and “rely on” could be replaced in the text with, respectively,
In paragraphs 6 and 7 (lines 42-55), the contexts of a movie set and a creative restaurant are mentioned to illustrate the fact that
In terms of reference,
The question “What should leaders demand of their people, if not innovation?” (lines 56-57) implies that
