people feel that innovation only matters for demanding business leaders.

innovation is not in demand for all leaders and customers.

innovation is irrelevant for most business leaders nowadays.

leaders should require all their people to be innovative.

leaders should expect their subordinates to develop skills other than innovation.

“Unfortunately, most organizations in search of innovation seem to be generating as much cynicism as they are new thinking.” – lines 7-10 – (Definitely).

“So it is no surprise when leaders get pounded for preaching innovation without really valuing it.” – lines 27-29 – (Nonetheless).

“If they innovate, the project turns to chaos.” – lines 45-46 – (Although).

“however, what it means is that we need our employees to take complete responsibility to do their jobs…” – lines 59-61 – (moreover).

“Therefore, if you’re a leader, the next time you think about giving a speech or sending out an e-mail calling for your people to innovate,” – lines 91-93 – (Thus).

“...asserting...” (line 4) and denying are synonyms.

“...overstating...” (line 11) and emphasizing express similar ideas.

“...exhorting...” (line 14) and encouraging are antonyms.

“...prospect...” (line 24) and possibility express contradictory ideas.

...thrives...(line 68) can not be substituted by flourishes.

creativity and autonomy are the only characteristics required of business leaders.

employees should be extremely innovative and avoid following the norms for their jobs.

customers request to be attended to by business assistants who follow the politeness principles.

employees should be able to act responsibly and serve their clients appropriately and pleasantly.

people working in the same company should share feelings of harmony and credibility.