Mulins and Komisar, in paragraph 3 (lines 21-33), state that the typical business startup process is usually unsuccessful because it
does not invest rich sums or waste years on precise planning to design an elaborate business model.
shares common characteristics with traditional businesses that have survived crises.
expects the business to grow rapidly and prosper faster than all other companies in the market.
rejects venture capital funding and does not expect immediate returns.
is based on inadequately designed business plans and on market hypothesis that are not previously tested.
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